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How Wall Theory Automated 100% of Their Customer Journey

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1000s

Dealer accounts managed by AI

1000s

Dealer accounts managed by AI

1000s

Dealer accounts managed by AI

The Challenge

Managing the customer journey across five brands — Wall Theory, Sunbelly, Quality Stone, Hourwall, and Real Cast — was entirely manual. Thousands of dealer and commercial accounts across the US and Canada needed qualification, quoting, and follow-up, all handled by a stretched sales team.

The Solution

An AI agent was deployed to manage the full customer journey end-to-end: qualifying leads as DIY or commercial, generating quotes automatically, and running targeted follow-up workflows — all integrated with Shopify, Squarespace, and HubSpot CRM.

The Results

An AI agent was deployed to manage the full customer journey end-to-end: qualifying leads as DIY or commercial, generating quotes automatically, and running targeted follow-up workflows — all integrated with Shopify, Squarespace, and HubSpot CRM.

"It felt like it was like an actual person working with the customer. The sales team can now be focused on acquiring new business — they don't have to deal with building estimates and all this other stuff."

AJ Shinbine
Owner, Wall Theory