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Why AI is the Next Evolution of the Sales Professional

Kim Taylor
January 12, 2026
3 mins

AI is the next evolution of the sales professional. Learn how to use AI to eliminate 70% of 'grunt work' and focus on building trust and navigating complex deals.

History is full of moments where technology shifted from a "luxury" to a "necessity." In our latest webinar, Dom Chiarenza (SalesAPE.ai Head of Sales) used a perfect analogy: AI in sales is like the move from candles to electricity. You could still use candles to light your house, but why would you once the lightbulb exists?

The sales professionals who thrive in 2026 and beyond won't be those who work the hardest; they will be those who use AI to remove the "grunt work" and focus on what humans do best: building trust.

Watch: The Future of the AI-Enhanced Sales Rep

The 30% Productivity Crisis

A shocking statistic revealed in the webinar is that the average salesperson only spends 30% of their time actually selling. The other 70%? It’s swallowed by:

  • Manual data entry into the CRM.
  • Chasing "bad leads" that aren't a fit.
  • Sending repetitive follow-up emails.
  • Internal admin and scheduling.

By treating AI as a high-level intern, you can outsource that 70% of non-revenue-generating activity. This allows you to become a Business Consultant rather than just a "sales rep."

AI as a "Growth Partner," Not a Replacement

One of the biggest fears in the industry is that AI will replace human salespeople. Daniel and Dom flip this script. They argue that AI handles Speed and Scale, while humans handle Trust and Emotion.

AI can respond to a lead at 2:00 AM on a Sunday and qualify them. But a human is still needed to navigate a complex board-room decision or understand the deep emotional pain points of a CEO.

Making AI Sound Human with Thought Chaining

Dom explains that "Electricity-era" sales AI doesn't just blast out robot scripts. It uses Thought Chaining. This technology mimics human logic to ask relevant questions based on the prospect's previous answer.

When your AI agent syncs those intelligent notes directly into your CRM, you walk into your next meeting with a complete picture of the buyer’s needs, without having spent a single minute on the initial "qualification dance."

Frequently Asked Questions

Is sales AI difficult to set up and maintain? 

Most modern sales AI, like SalesAPE, is designed to be "plug and play." It typically involves a short training period where you teach the agent your specific business vertical and qualifying questions. After that, it runs in the background with minimal maintenance.

How does AI improve the "psychology" of a sales team? 

Poor leads are the #1 cause of sales burnout. By using AI to filter out time-wasters, your sales team only sees high-value, high-intent prospects on their calendar. This keeps morale (and commission) high and ensures every conversation is meaningful.

Does AI work with my existing CRM? 

Yes. High-quality AI agents are built to sync seamlessly with tools like Salesforce, HubSpot, and Pipedrive, ensuring that all lead data and conversation history are logged automatically.

If you want to watch Daniel and Dom’s webinar in its entirety, you can check it out here