Discover why human-centric bottlenecks are costing businesses conversions and how AI-powered systems can provide instant, intelligent engagement for every inbound lead.
If you’ve been following along with our webinar recap article series, you’ll know we’re bringing you all the important points covered in our webinar How To Use AI To Make Sure You Never Miss An Inbound Lead Again. In this webinar, SalesApe’s Head of Sales, Dom Chiarenza and Salesforge CEO, Frank Sondors spent over an hour discussing some really important stats around why businesses are losing sales and how they can easily plug AI solutions in to grow that bottom line.
You can go back and watch the whole video here or you can read back through our previous articles:
In our last article, we established that speed to lead is a make-or-break metric. So if the data is so clear, why aren’t more companies getting it right? The answer isn't that your team is slacking; it's that your systems are flawed. Most of the bottlenecks in your inbound process are human-centric, and they're holding your business back from its full potential.
This is a classic problem for a lot of growing companies. You’re a founder, and you’re used to wearing every single hat. When a new lead comes in, you might be busy on a sales call, dealing with a customer problem, trying to manage your team or maybe you’re just trying to spend a few precious minutes with your family. Every minute that passes while you're focused on another task is a missed opportunity, that’s not to say those other tasks are less important (they’re not!), but it’s impossible to give 100% of your focus to half a dozen jobs at once. This is a common issue for many businesses and it's a huge problem. You only have so much time and attention, and if your revenue isn’t big enough to hire a dedicated sales team, you’re stuck in a no-win situation.
Okay, so maybe you’ve decided to hire a sales development team. Good for you! But that just creates new problems. SDRs aren’t cheap, and it’s not realistic to hire one for every time zone, every language, every area of business speciality etc. If you’re a global business, you're now faced with the impossible task of covering leads that come in at 2 a.m. or national holidays. And even when your team is on the clock, they’re still human. They get tired, they take lunch breaks, sick leave and holidays, and they naturally gravitate toward the hottest, newest leads. That leaves a lot of leads sitting untouched and getting cold. As Frank pointed out, he's seen a lot of businesses that essentially have no coverage for 12 or more hours a day.
This is a wild concept, but the more leads you get, the less efficient your conversion process becomes. All your hard work in marketing to drive traffic to your site and get those leads is going to waste if you can't respond quickly. It’s a vicious cycle where a great problem—lots of leads—becomes a terrible problem. This isn't about blaming people; it’s about a flawed system. As consumers, we’ve become accustomed to shopping 24/7 but as suppliers, so many are struggling to keep up.
Think about it like this: a hundred years ago, horses were the most efficient way to travel long distances. But then the car came along. It wasn't that the horse was bad; it was just that better technology came out that could do the job more efficiently. The same goes for your sales team. They're doing all they can, but a human-only system has its limits. The solution isn't to work harder; it's to work smarter by using modern AI-powered systems that can provide instant, intelligent engagement every single time. And whilst we’re using the horse analogy, transitioning over to the combustion engine didn’t destroy the workforce, it opened up far more opportunities from designing and building those engines, to maintaining and improving them, to selling them and keeping everyone safe - as society evolved, so did employment opportunities.
In our next article, we’ll dive deeper into how this new technology is helping businesses solve their biggest bottlenecks and drive more conversions.
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