How to Turn Your LinkedIn Profile into a 24/7 Sales Agent

Most LinkedIn profiles are written like a CV—a boring list of past jobs and skills. But in a world where sales is more competitive than ever, your profile needs to do more than just exist; it needs to pre-qualify your leads and sell for you while you sleep.

In the second part of our "Create & Close" webinar series, Daniel Disney (The King of Social Selling) demonstrates exactly how to structure your profile to stop the scroll and start the conversation.

Watch: The 4-Step LinkedIn Profile Audit

1. The Billboard Method (Your Banner)

Daniel calls your LinkedIn banner a "billboard." When someone clicks your name, you have about three seconds to tell them three things:

• Who do you help?
• How do you help them?
• What results do you achieve?

Stop using generic stock photos of city skylines. Use this space to display your value proposition, your book, or a clear call to action.

2. The "Buyer-Centric" Summary Structure

Stop writing "I am a results-oriented sales professional." Your customers don't care about your internal goals; they care about their own problems. Daniel suggests structuring your summary using these prompts:

• Who do you help? (Be specific about the industry/persona).
• How have you helped similar people? (Build social proof immediately).
• How can they get in touch? (Include your email and phone number).

3. Pre-Qualifying in Public

By making your profile crystal clear about exactly what you do and who you do it for, you perform "passive qualification." The right prospects see you as an expert and feel compelled to reach out, while the wrong prospects (time-wasters) see that you aren't the right fit and move on.

4. The "Away Message" Hack

This is the ultimate "Speed to Lead" trick for LinkedIn. Using LinkedIn Premium or Sales Navigator, you can set an Away Message (similar to an out-of-office email).

• The Strategy: Set this even when you aren't "away."
• The Message: "Thanks for reaching out! I'm currently in meetings, but if you'd like to chat, you can book a time on my calendar here: [Your Calendly Link]."
• The Result: You maintain that critical 5-minute response window and get qualified meetings on your calendar automatically.

‍

If you want to watch Daniel and Dom’s webinar in its entirety, you can check it out here

Frequently Asked Questions

Do I need LinkedIn Premium to use the Away Message feature? 

Yes, the "Away Message" feature is currently only available to users with a LinkedIn Premium or Sales Navigator subscription. It can be found in your message settings.

Should I include my phone number in my LinkedIn summary? 

Daniel Disney recommends it. Making it as easy as possible for a high-intent prospect to reach you is a key part of the "Inbound Conversion Playbook."

How often should I update my LinkedIn banner? 

Treat it like a real billboard. Update it whenever you have a new offer, a new milestone (like a book launch), or a shift in the specific audience you are targeting.

‍