Everything You Need To Know About Ai In Hubspot’s 2025 State Of Marketing Repot

HubSpot conducted a survey in October 2024 with a total of 1,200 marketers and found: 

• AI-powered marketing is leading to easier and more efficient growth.
• 96% of marketers reported that personalized experiences have increased sales.
• Marketers report that short-form video is among the content formats delivering the highest ROI.

You know it. We know it. The marketing world's changing faster than a monkey swinging through the jungle. And at the heart of that change? Artificial intelligence.

When it comes to keeping up with the latest changes, there are lots of opinions out there. One of the most authoritative is Hubspot and we’re not just talking about their tools and SAAS plans - their data led research and reports are almost always spot on when it comes to understanding change. HubSpot is a major player in the world of inbound marketing, sales, and customer service, and their latest State of Marketing 2025 report is packed with insights you can't afford to ignore. For small to medium-sized businesses like yours, AI isn't some far-off sci-fi dream anymore. It's here, it's now, and it's leveling the playing field. Finally, you can get your hands on the kind of horsepower that used to be reserved for the big apes.

AI Is Your New Marketing Superpower

The big takeaway from HubSpot's report? AI is making growth easier and, dare we say, breezier. It's not about replacing the human touch; it's about amplifying it. Think of AI as your tireless sidekick, handling the grunt work so you can focus on what you do best: building those crucial human connections.  

Here's how businesses are already using AI, according to the report:

• Content Creation on Steroids: AI tools are helping marketers pump out content like never before. We're talking about generating copy, turning text into all kinds of formats, and generally giving your content creation a serious turbo boost.  
• Smarter Insights, Better ROI: AI isn't just about creating content; it's also about understanding what's working. AI-powered reporting tools can analyze your campaign ROI, giving you the data you need to make smart decisions and stop throwing your budget at stuff that doesn't work.  
• Research and Analysis? Easy: Forget spending hours crunching data. AI can handle research and analysis in a fraction of the time, freeing you up to focus on strategy and, you know, actually running your business.  

What You Need to Know Moving Forwards 

The HubSpot report makes it clear: AI is not a fad. It's the future of marketing. But there are a couple of things you should keep in mind:

• Climbing the Learning Curve: Let's be real, AI isn't always plug-and-play. There's a learning curve. Marketers are having to get their heads around things like data quality, prompt engineering, and making sure AI-generated content doesn't sound, well, like it was written by a robot.  
• AI is Changing Search: AI is even changing how people search for stuff online. That means you've got to rethink your SEO strategy to make sure you're showing up when potential customers use AI-powered search tools.  

What Does This Mean for You?

For SMBs, this is huge. AI gives you the tools to compete with the big guys, to automate those repetitive tasks, and to really personalize your customer interactions. Think about what SalesApe does – our AI agents qualify leads and answer basic questions, freeing up your sales team to focus on closing deals. That's the power of AI in action.

“Marketers need to think — ‘A year from now, will I feel like I’ve learned enough, tested enough, and evolved our strategies enough to keep up with the shifting landscape?’ The next decade will look a whole lot crazier than the past decade. If the answer is no, get into the mindset of embracing new tech, and don’t be afraid to move fast. Or, risk getting left behind.”

Kipp Bodnar -CMO, HubSpot

The HubSpot report confirms it: AI is here to stay, and it's transforming marketing as we know it. So, get ready to embrace the change, and let's go bananas!

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