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Zubie + SalesApe Case Study

Discover how Zubie's sales team saves hours daily on lead qualification using SalesAPE AI. Learn how their AI sales rep, Zara, efficiently triages leads and boosts conversion rates.

SalesAPE AI saves the Zubie sales team literally hours every day on lead qualification

Zubie.com

Industry

Transportation

Challenge

With a massive increase in inbound leads, they had no way to determine who were qualified leads and who to spend sales team time on.

Results

With their AI sales rep Zara, every lead now gets personal attention and is triaged to route only the best ones to the sales team, saving the team hours and increasing conversion.

Key Product

AI Sales Rep License

Zubie conversion metrics after using SalesApe AI - leads engaged 900+, additional sales calls 100+, hours saved 600+, 12x ROI
Quote from Nick McGuire, Director of marketing at Zubie - "within a week of launching the agent, we saw an increase in scheduled calls.
How Zubie's AI sales rep, Zara works

About Zubie

Zubie is a fleet management company providing powerful custom telematics and data services for insurance carriers, car rental fleets, automotive dealerships, service centers, and auto manufacturers and they've seen phenomenal growth over recent years.

The Challenge

  • While it's obviously a great thing and a nice problem to have, the company was growing fast and they couldn't keep on top of their inbound lead qualification. Lead volumes were growing but there wasn't any easy way to say who were good leads and it risked them missing out on customers and giving a poor experience to prospects.
"With Zubie's continued success, we've seen an influx of new leads coming to our website in recent months and we needed a tool to not only help us respond quickly but to also qualify leads before passing them on to our sales team."

The Solution

  • Through continual on the job training, the Zubie team have got their Ai rep to be one of the most valued members of the team. It picks up every new lead collected and engages them in conversation on email night and day.
  • Depending on the product line they are looking for and how well qualified they are it routes them to book in a call with a member of their team.
"Our agent has dramatically decreased our lead response time to under 30 seconds while expanding our response window to 24 hours a day. Within a week of launching the agent, we saw an increase in scheduled calls with prospects and a drop in unqualified leads that would have otherwise tied up sales team resources."

The Results

  • Zubie's new AI agent 'Zara' deals with all inbound emails from potential prospects.
  • Zara is tasked with capturing more information to qualify the lead, and then booking the lead onto a call with Zubie's human sales team.
  • By capturing this information ahead of time, Zubie's sales team ensure they spend their time on the best quality leads.
  • Zubie's potential customers are receiving responses to their emails in c.30 seconds at any time of day, ensuring that potential leads are engaged as soon as they reach out.
"The agent has even been responsible for facilitating direct product sales that do not require a team member's involvement. New campaigns are already being developed that will utilize the AI as our primary response tactic. We're thrilled by the success we've seen with SalesAPE so far and are excited to expand our partnership into all aspects of our sales and marketing strategies.
The team has been a joy to work with and are continuing to expand their account with SalesAPE, always looking for more ways that they can drive up the workload done by AI.
Thanks to you all for a great partnership so far Mark, Nick and the team.