Discover how AI 'Emma' drove a remarkable 30% growth for Canada Benefits! Learn how their AI qualifies leads and engages customers across multiple channels for massive impact.
The team at Canada Benefits had lots of enquiries coming in but a mixed bag of who was qualified and who wasn't. They needed to know who was worth spending their time with.
By working leads over whatever channel is best for the customer, they've increased lead engagement by over 30% which has had a massive impact on their business.
Canada Benefit Group was founded 10 years ago with a goal of connecting more people with the government support offerings that they were entitled to. Aaron and the team have built solid repeatable growth in their business that will provide a great service for many years to come.
The volume of inbound enquiries that the team were able to generate off their advertising channels has been fantastic, however by nature of the application process many of the leads are not going to qualify for their service.
This means that they are left with 1000+ enquiries per month and the majority of them are either not engaged leads or they're not qualified, meaning they have to be very strategic about how they spend their human team's time.
There's 5 members in the front line team to deal with the applications and they can't afford to waste it on the wrong people with so much else to do in the process.
After discussion internally, the team decided to train up an AI rep that they called Emma, and train her to uncover answers to the few vital questions in a highly engaging way. Within weeks the conversations were feeling very humanised and new applications were being processed.
By choosing to up skill Emma to be able to work across Email, SMS, WhatsApp it allowed their leads to choose the preferred method of communicating and still receive a hyper personalised and empathetic experience every time, day or night.
"The leads who are engaged and worked by Emma now get the highest conversion rate across the business, over 30% higher than we used to get"
The effect of having instant, personalised and multi-channel AI conversations with new leads showed a clear effect of lifting the total % of leads that they spoke to and more importantly, a 30% increase in conversion of leads to the next stage of their sales funnel, indicating the same forecast increase to the revenue of the business, equating to around $150k annually!
Taking the extra few minutes to tweak and train their AI rep in scenarios where they think it could handle things differently has really paid off for Canada Benefits, where their rep now holds such a vast base of knowledge on how to interact in different cases, in a way that it will never forget.
Aaron and the team have been excellent to work with, super engaged, leveraged our AI training team at every moment and we look forward to continuing to build on the partnership with new developments moving forwards.
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