See how Active Reality, the VR active leisure pioneers, scaled from 1 to 12 locations with the help of Sales APE AI! Learn how their AI handles all enquiries instantly, letting their team focus on awesome in-person experiences.
Active Reality scale from 1 location to 12 - all enquiries handled by Sales APE AI
The Active Reality team needed a way to pick up enquiries throughout the week to secure every booking they could, but the core team are always out on site or running sessions.
Results
With SalesAPE, they now serve every enquiry instantly with intelligent responses, to start off all their bookings and as a result they've grown the business from 1 site to 12 with a very slim central team.
Key Product
AI Sales Rep License, Multi Channel Package
"For the past 14 months, we've been utilizing SalesAPE Ai, and it's made a remarkable difference in our customer service journey. Thanks to its efficiency, our customer service team now has more bandwidth to focus on other aspects of the member journey without compromising on quality. I couldn’t recommend them highly enough. The best thing we have done by far" Paul Pankhurst, Bookings Manager @ Active Reality
About Active Reality
Pioneering in VR technology, Active Reality has leapfrogged into the future of real world active leisure experiences. Think fitness classes 'played' by the active youths and adults of today.
Under the surface, they are are a tight margin experience based business so need to operate with a passionate and small team to make it work and be able to grow. Given these constraints, they've been extremely successful, launching to many cities across the UK in just a couple of years.
The Challenge
In consumer experience businesses, sales is tightly interlinked with great customer service. Speed, quality and consistency of every interaction is key for all new enquiries.
With large group bookings on the line they can't afford to make customers wait, they need every interaction from the very beginning to excel way above the typical experience you get in the leisure sector.
Turning their regular contact support team into sales superstars was tough and costs a lot, especially when they need someone available around the clock to catch those customer interest moments. Plus, asking the already swamped on-site team to take on more sales just isn't doable or within budget.
They needed an automated solution that would treat people like real people and none of the bought solutions in the past worked.
The Solution
Paul and the team didn't just hand over their website – they also gave the AI a massive pile of old chats with customers to learn from. Fast forward a few weeks, and boom! This AI rep was already answering questions and figuring out where to send people – either to book themselves in if they had all the info, or straight to a human if they needed more help.
"We've been particularly impressed with the onboarding process and the ongoing support provided by the team. They've been readily available and responsive whenever we've needed assistance learning how to train AI."
The Results
Without needing to hire a whole new support team, Paul's managed to handle inquiries for not just one location, but now over 12 – and they're still expanding! This has freed them up to really concentrate on making the in-person experience amazing, which is something the company really prides itself on.
Not only is it saving them time while they're at work, it's also picking up, engaging and driving forward requests in bookings out of hours while the team is asleep.
With such a massive vision for how they plan to grow the company, we're excited to be partnering with Active Reality and look forward to the developments we will see together in their business in the future.
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